Crisis Communications for Social Media

Rebuilding Heritage has been coordinated by the Heritage Alliance and funded by the National Lottery Heritage Fund.

It was designed to support the heritage sector, in its broadest sense, in its response to the Covid-19 crisis by helping organisations and businesses address their immediate challenges and transition to recovery.

Their Crisis Communication toolkit and information webpage explains that social media is a common starting point for anyone dissatisfied with your organisation for any reason to go viral about their concerns.

It talks through the three stages of managing an evolving situation on social media. These being : Monitor, Triage, Respond & Recalibrate.

You can find out more here.
The toolkit can be accessed here.

If your VCSE organisation would like help with writing or reviewing your organisational social media policy, please get in touch via VAL’s helpline
https://valonline.org.uk/contact/