The programme outline consists of :
- Live virtual training
- Digital mentoring
- Learning resources
- Wellbeing activities
Week 1 will focus on the art of storytelling. Learn creative ways to tell your story, through video content and writing compelling copy.
Week 2 will teach you how to use data and platform analytics to understand your audience.
The final week is about mobilising your audience to take action. Whether that’s donating to your cause, fundraising or campaigning on important issues.
This year’s programme will focus on organisations working in Work & Learning and Online Safety. The opportunity is open to 60 small and medium charities across the UK who work in one or both of these areas.
The programme is designed for charity professionals, volunteers or trustees who:
- Have responsibility for the day-to-day management of their charity’s digital communications.
- Have a good understanding of how social media platforms including Twitter, Facebook, Instagram and websites work (this is not a beginner course).
- Have the support of senior leadership to innovate the way your charity uses digital to engage your audience.
- Are passionate about learning new strategies and ideas to strengthen your digital communications and help your charity stand out online.
- Can dedicate 5 hours a week over three weeks between 19 April 2021 – 7 May 2021
Further details can be accessed here: https://mediatrust.org/events/media-trust-digital-spring-school/
The application form can be accessed here.