Coronavirus (COVID-19): Fundraising key principles guidance

As the lockdown restrictions begin to ease and phased approaches start to be introduced for how and when certain ways of working may return across the UK, charities and their partners will be thinking about what it means for fundraising activities that have been paused or stopped.

As some fundraising activities resume in the weeks and months ahead it is important that they are carried out sensitively, safely and responsibly.

On 12 April 2021 the fundraising regulator published their  Coronavirus (COVID-19): Fundraising key principles guidance to support charities and other fundraising organisations to be able to return to fundraising activities in a responsible way.

The guidance highlights the issues you should consider when adapting the way your organisation fundraises as lockdown measures are eased. In particular it provides advice on:

  • How to plan your future fundraising activities
  • How to behave and interact safely and respectfully with the public
  • How to safeguard the public, staff and volunteers
  • Undertaking a risk assessment.

The guidance sets out a framework to aid good decision making and ensure responsible fundraising.

It is intended to supplement existing government guidance and highlights the key issues and areas that fundraising organisations need to consider as they plan their return to fundraising activities.

The guidance can be accessed here.